Hurley: “Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com
Reef: Reef is thriving as one of the leading surf brands in the world offering footwear for guys, girls and kids. Reef has evolved from its humble sandal beginnings to now include a men’s apparel division launched in 2003, followed by the launch of girl’s swim and apparel in 2008. Reef also recently launched Reef Redemption; a program intended to lessen our footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, our culture of giving and our in-house efforts to work towards a more environmentally friendly work environment.
Through all the change over the past twenty-five years, Reef is driven by the same constant – we are surfers at heart, drawing influences from the world around us. We still stand for the same foundation that the company was founded on by Fernando and Santi back in 1984. Reef is a core surf company. We create authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness.
Whole Foods Market: Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFMI), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s nearly 60,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2010, the company had sales of more than $9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.
Surfer: In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include SURFERmag.com, Fantasy SURFER, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. www.SURFERmag.com
Dragon: Founded in San Clemente in 1993, Dragon has solid roots as one of the top sunglass brands in the surf market. Product philosophy includes innovation of products inspired by our core group of athletes. One of the most highly respected surf teams in the world, with 5 guys in the top 20 of the World Tour, including Mick, Owen, Taylor, Ace, and Simpson. Along with Rob Machado, the Icon himself; Evan Geiselman, one of the top North American Juniors; and big wave standout, Shane Dorian.
Nixon: Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 45 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones. For more information, please visit: NixonNow.com.
DaKine: Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Currently owned by Billabong, founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories.
Channel Islands: Since 1969, Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. Over the last 38 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organization, catering to the best surfers in the world. It started with hard-core surfing and quality in mind and these guidelines have brought us through three decades of constant change in the surf industry. Channel Islands will shape the new millennium with innovative design and quality as our main focus.
Sambazon: Founded in 2000, Sambazon is the pioneer of organic Amazon superfoods, providing functional health juices, smoothies, sorbets and frozen products made from delicious blends of handpicked Brazilian fruits and botanicals. Known for introducing açaí into the U.S. market, Sambazon is committed to sharing superfood health with the world in a way that consciously benefits people and planet. Its certified organic and fair trade partnership helps protect the Amazon rainforest and benefits more than 10,000 family farmers, while bringing consumers the next level in superfood nutrition. Today, Sambazon is widely available in health food stores, grocers and juice bars throughout North America. To energize your body and soul, visit www.sambazon.com.
GoPro: Based in Half Moon Bay, California, GoPro is the world’s leading activity image capture company.
GoPro produces the famous HD HERO® line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives’ most exciting moments in high definition. GoPro’s products are sold in over 60 countries, at local surf shops as well as major retailers such as Best Buy and online at GoPro.com.
The idea of GoPro was born on a surf trip and has grown from 35mm film based wrist camera, that enabled to surfers to capture photos of themselves and friends to world’s best selling HD sports camera that is used by more professional athletes and professional productions than any other camera in its class.
Its culture is fueled by innovation, opportunity, and the energy that comes from constant enthusiastic feedback from customers around the world sharing their passion for GoPro via shared videos and online community interaction. Visit GoPro’s Facebook page to share your GoPro video and photo moments:
http://www.facebook.com/goprocamera
Surfline: Surfline is the leading provider of surf report, forecast and editorial content to consumers, businesses and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline delivers timely, accurate and comprehensive data on a daily basis via wireless web and the Internet. The company’s world-renowned website, Surfline.com, is visited by over 90,000 unique people per day and over 1,000,000 per month — the largest and most loyal audience of surf and beach enthusiasts in the world. Since 1985, Surfline has merged premier surf report, forecast and editorial talent with industry-leading technology to produce “must-have” content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing, bodyboarding and kitesurfing.
Future Fins: Founded in Huntington Beach in 1999, Futures Fins is filling the demand for a strong, easily installed removable fin system. Futures improves the efficiency of the manufacturing process, with a system that’s hinged on simple pre-glass installation. With a diverse team of athletes, including Jordy Smith, Rob Machado, John Florence, Clay Marzo and Dave Rastovich, Futures offers a complete line of fin templates for all surfers, boards and conditions, and is known around the world as the Strongest Lightest and Fastest fin system on the market.
Concordia Homes: INTEGRITY. DEDICATION. INNOVATION. It’s what makes Concordia Homes® stand above and beyond the rest. As one of the nation’s leading homebuilders, we’re proud to create new homes and communities that continue to inspire and exceed our customer’s expectations.
At Concordia Homes®, we like to say we don’t just build homes, we build community. From all of us here at Concordia Homes®, welcome home.
Pacific Station: Live right at the intersection of Main Street charm and urban style. Pacific Station blends in with the current, eclectic street scene of downtown Encinitas with highly detailed and varied architecture. Live, work and shop here without ever getting in a car. Choose from loft to townhome residences or move your office to the beach and get ready to enjoy life fully!
TDG Designs: The Design Gallery has successfully serviced the new home building industry, commercial real estate, and retail industries since February 2003. TDG has grown from a builder’s design center to a design and contracting stand alone corporation offering all aspects of interior finish design, selection and contracting for new homes, tenant improvements, hotel and retail as well as options management services and model home interior design and staging.
Our company has experienced strong growth and the new incorporation accommodates further expansion. The original management, operations and design team continues to apply the same successful strategy. Through our combined experience of nearly 60 years in options management, flooring and interior designing for our clients, TDG has earned an average of 92% and higher in Eliant’s home buyer satisfaction surveys, ranking TDG in the top 10% of design centers in the nation.
